ROLE: PHOTOGRAPHER & ART DIRECTOR
Anderson Paak's promotional photography for his East Coast tour and run as DJ PeeWee
ROLE: EDITOR, PRODUCER, ART DIRECTION
Our team at JKR was tasked with creating several promotional projects to bring excitement to Budweiser’s partnership with the World Cup. This included new bottles/can designs, photo identities, merchandise promotions, AR experiences with Lionel Messi, as well as film and motion pieces.
Fans could hover over their can’s image of Lionel Messi and different highlights narrated by the man himself would play.
ROLE: PHOTOGRAPHER & ART DIRECTOR
Fisher is an Australian born DJ and Producer who has preformed all over the world and his known for his wild style, upbeat tracks such as “Losing it”, and his digital show “Follow the Fish”. To promote his show and upcoming Memorial Day Concert at The Surf Lodge, I produced digital video and imagery. The video posted on The Surf Lodge’s Instagram page received over 170K views in two days, more the quadrupling their average views per video.
Role: PHOTOGRAPHER, EDITOR, ART DIRECTOR
In collaboration with Wearesunday afternoon and Saysh we created this campaign surrounded around the tag "How we spend our days is how we spend our life". Featuring the founder, Alison Felix the campaign consisted of photography, video, and super 8 footage around NYC as well as product shot in the neighboring parks.
ROLE: EDITOR & MOTION IDENTITY
A campaign with JKR for Uber around "Reimagining the Way the World Moves for the Better". Uber needed to evolve to reflect its new business model. It had three goals: reimagine the way the world moves for the better, align its brands under one identity and double down on what makes the brand distinctive. Starting with the circle, line, and square elements from its original map, we built a system designed to flex, move, and deliver a unified experience across apps, advertising, website, social, and beyond — a system to take them on their journey from ride-sharing to full mobility brand.
A commissioned project to capture 8 images translating the magic of basketball in the city streets of New York.
Publishing this year is "Block Party" a photo collaboration between Jeremy Liebman and Terrell Phelps juxtaposing the city street with the night life.
Block party explores the unimagined connections between the city streets that come to life and the parties that take years off of them. A project three years in the works, these are some of the spreads to be published in 2024.
ROLE: ART DIRECTOR & EDITOR
In conjunction with Fallon New York this developmental spot with produced to unveil a new model of the Maserati line.
ROLE: PHOTOGRAPHER
Jessie is one of the most inspiring new singers in the game and was nominated by MTV as a breakout artist of the year. Her concert is one that is high energy and passionate but she also takes moments to stop and talk about her experience within the #metoo movement and her struggle with depression.
ROLE | PRODUCER & ART DIRECTION
In anticipation of the 30-year celebration of Shark Week Discovery sought to make a digital series of 30 episodes in 30 days. Hosted by comedian Jordan Carols we created the series “The Daily Bite”. The series accounted for 25% of all digital streams related to Shark Week. Below you will find the trailer as well as sample episodes. Through the collaboration between Discovery, Group9, our host Jordan Carlos, and some fantastic editors, we were able to pull together 30 unique episodes across 30 days that all had significance to shark weeks of past and new social elements for the future.
Who: New England Revolution
What: In 2021 the New England Revolution embarked on a full-scale rebrand of their logo and surrounding assets. To introduce the new direction the JKR team and I produced and edited this film to bring the new look of the Revolution to life.
How: Through collaboration with fans, the team, and amazing designers, a new brand identity was created for the Revolution. On the theme of the American Revolution and a changing of tides, we created this brand introduction film with all the elements created for the rebrand.
Role: Producer | Head Editor
ROLE: EDITOR, PHOTO ART DIRECTOR, PRODUCER
Launched in 2024 our team at JKR completed a full rebrand on the iconic brand, Manischewitz.
Designed by the creative agency Jones Knowles Ritchie (JKR), Manischewitz is debuting its rebrand just in time for Passover, when it’s been known to sell enough matzo annually to span the width of the U.S. It’s the first time in more than two decades that Manischewitz has adopted a fresh visual identity, which features a bold orange logo, custom typography, and bright packaging together with a cast of illustrated characters and an updated social media presence.
ROLE: EDITOR & PHOTO ART DIRECTOR
With JKR at the helm, Impossible rebranded in 2024 with a reimagined direction on what it means to be a meat alternative. The audacious new approach intentionally leans into the craveability of meat, designed to welcome more consumers into the plant-based category and champion the future of meat – from plants, for meat lovers
ROLE: PHOTOGRAPHER
Tasked with shooting the coaches on location at Lifetime NYC ,we took a real and raw approach to each coaches specialty.
Who: Velveeta
What: A full-scale rebrand and evolving brand identity.
How: Jones Knowles Ritchie took on a full rebrand for Velveeta that included designing their new logo and entire brand Identity. The project included a brand release film, a new typeface, photography, video, and out of home campaign.
Who: Jones Knowles Ritchie, Johannes Leonard, Harmony Korine
In companion with the world-renowned Food Network show “Chopped” I produced a digital series teaching viewers how to avoid the most famous chopped mistake and become “Unchoppable”. The series was hosted by the talented Samantha Seneviratne and produced alongside BFD productions.
Role | Producer
ROLE: PRODUCER & WRITER
When Animal Planet released its platform Animal Planet Go I was fortunate to produce a series titled “Wild Times with the Irwins” with an amazing team. The series takes place in Australia hosted by Bindi and Robert Irwin as they tour us through their Zoo. The series went on to be nominated for Best Digital Variety Show for the Webby’s and receive over 11 million views.
You can find sample episodes below.
Role | Producer | Assistant Editor
ROLE: EDITOR & VIDEO DIRECTOR
Fanta went through a full scale rebrand in 2023 with Jones Knowles Ritchie driving the creative work. This rebrand contained design, photography, film and motion to create a new kit of parts. Alongside the Film and Motion team I created a brand reveal video to announce the new designs.
Design publication Dieline wanted to create a video focused on the evolution of space dust to object in order to promote their upcoming awards show. This spot produced and edit by me and a team of animators to bring it all together.
As a Producer at Jones Knowles Ritchie I was able to work extensively on the global rebrand of Burger King. Following the rebrand taking home awards at Cannes, Clio, Dieline, and D&D I produced a documentary to be aired at Cannes Film Festival telling the story of how BK and JKR came together to create a revolutionary rebrand.
Role | Producer
Hounds Tree Wine wanted to create a cohesive brand identity in conjunction with their vineyard restaurant “Shorewood House”. Through careful attention to detail, we created a brand aesthetic that tied their identity together.
Role | Photographer
Unveiling Boston's new NWSL team "Bos Nation"
Art Director | Head Editor
Upon the release of the Food Network Kitchen App I had the privilege of shooting images for their live cooking classes with some of the most talented chefs in New York City. These photos are from the live cooking kitchen in Chelsea Market, NYC.
ROLE: PHOTOGRAPHER & ART DIRECTOR
One of the most beautiful locations I have had the privilege of shooting for is Antelope Ranch, located just outside the Tetons in Wyoming. This ranch is bookable for private events and a luxurious experience out West.
ROLE: ART DIRECTION & EDITOR
A global rebrand for the iconic bakery. The brief was this - bring the legendary West Village bakery global with a new brand identity.
The crown jewel of the new brand is its logo. It’s a monogram M inspired by the Magnolia cupcake—a carefully branded object unto itself, frosted with a seemingly casual swirl that’s actually trademarked by the company and takes up to 40 hours of study to perfect. JKR translated the frosting flourish into graphics, surrounding the M with five swirls that grow in front of your eyes in animated versions.
I have been extremely lucky that photography has brought me all around the world. From capturing the untouched environments of the boundary waters and Iceland to the busy cities of London, Rome, Berlin, and New York, every new location has something special to offer.
Shooting Locations: Odda Norway, Minneapolis MN, Boundary Waters Canada, New York NY, Steamboat CO, Banff Canda, Reykjavik Iceland, Berlin Germany, Rome Italy, Salzburg Austria, Madison WI, Vancouver Canda, Edinburgh Scotland
Edited and Art Directed Trailer content for Neon’s Animated Film “Robot Dreams”
